"Will foreign customers
really come?" Here are the numbers.

The doubt at the start

“A salon visit is the whole point, yet we had almost no foreign bookings.”

Outcome

Walk-ins from tourists rose visibly. Impressions up 42×, phone clicks 9×.

The doubt at the start

“Overseas enquiries came in, but they never became appointments.”

Outcome

Ranking near the top of map search steadied the flow of consultations. Direction requests up 8.5×.

The doubt at the start

“Tourists clearly want massage — so why doesn't our head spa show up?”

Outcome

Foreign searches turned directly into head spa bookings. Impressions up 111×, direction requests 4.6×.

The doubt at the start

“We thought a café only needed to get social media right.”

Outcome

Maps overtook social as the larger source. Up 1,120% year on year, with 92% of views from mobile maps.

The doubt at the start

“We assumed foreign customers only ever came from Instagram.”

Outcome

Maps became the dominant booking channel. Up 5,286% year on year.

The doubt at the start

“Late-night tourist demand is supposed to be huge, but we never surfaced in map search.”

Outcome

Top placement in late-night map search brought tourists to the door. Profile views up 32×.

The doubt at the start

“Hongdae is full of tourists, but none of them stopped at our door.”

Outcome

Appearing on the first map screen brought tourists in. Impressions up 30× in six months.

The doubt at the start

“Exchange is a location business, yet we barely registered on the map.”

Outcome

Breaking into the local top results brought tourists straight to the counter. Impressions up 3.7×.

The doubt at the start

“They relied on NAVER alone; Google held only the name and address.”

Outcome

After adding English and Japanese information and 30+ photos, Japanese-language keywords alone drove 566 impressions. Interactions held at 600–750 a month for five months.