Chinese travellers plan their itinerary here before they fly. They search, read other people’s notes, and decide where to go.
Free Xiaohongshu audit
Chinese tourists — women in their twenties and thirties above all — open Xiaohongshu first when deciding where to go. They search a district and a category, read what other people wrote, and decide. Neither Google nor NAVER enters that process.
There's a common misreading here: that more likes means more customers. One post gets 300 likes and 20 visits; another gets 100 likes and 50 visits. Engagement and revenue do not move together.
The reason is simple. A creator makes content; they are not a marketer. Hand the job over without a brief and you'll get something that looks good but carries none of what makes the brand worth visiting. So a marketer based in China writes a tailored brief for each brand first.
A marketer in China works out what makes the brand worth visiting and turns it into a tailored brief. What to show and how is settled before any creator is engaged — this is the step that decides whether engagement becomes revenue.
Candidates recruited by category fit, then screened on account quality. Bought followings and accounts whose engagement doesn't match their size are dropped.
Account creation for an overseas business handled for you, with notes written in the register local users actually use. Photo sequencing and cover text designed together.
The phrases customers really search, placed across titles, body text and tags so the note surfaces near the top.
The brand's strengths distilled into which scenes and lines need to appear.
Reviewers and creators recruited, then screened on account quality. Accounts that are only large get filtered out here.
Dates agreed with the venue and the visit shot, with us on site where it helps.
Content checked against the brief before it goes live, then published. Reach, saves and enquiries reported afterwards.
Content and engagement need time to accumulate, so two to three months is realistic. Slower than Google — but once it takes hold, the traffic tends to last.
Yes. They sit outside our agency fee and vary widely by following and category. We present a shortlist with estimated costs first, and nothing is booked until you approve the number.
We'll check how you currently appear on Google and the Chinese-language platforms, and lay out what to fix first.
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