BIZAD
MARKET STRATEGY

The country you serve
decides the channels you need.

Running everything is a waste of budget. Pick the market that matters most, then open only the channels it requires.

Greater China

Chinese visitors search on Xiaohongshu and confirm on Dianping. Google is available to them; habit does not change. Taiwan and Hong Kong also use Google Maps.

EssentialXiaohongshuDianpingAmap
OptionalDouyinWeibo

Japan

Google Maps and Instagram are read together. Polite tone and precise information matter more than volume.

EssentialGoogle MapsInstagram
OptionalX (Twitter)Japanese blog

US / UK

Almost every decision closes inside Google Search and Maps. Recency of reviews beats sheer count.

EssentialGoogle MapsGoogle Search
OptionalTripAdvisorInstagram

Southeast Asia

Heavily mobile and social. Short-form video spreads faster here than in any other market.

EssentialGoogle MapsTikTok
OptionalFacebookInstagram
CONTACT

Get a free audit

We'll check how you currently appear on Google and the Chinese-language platforms, and lay out what to fix first.

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Tel
010-4888-7262

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