400 million users. Having found you on Xiaohongshu, a Chinese customer confirms the decision on Dianping. If you don't show up here, everything upstream is wasted.
Dianping is China's dominant local-business app, with 400 million users. This is where Chinese travellers check a venue's details and reviews before deciding to visit. Rating, popular dishes and check-in counts are what they judge on.
There is a second barrier on this platform. Advertising and merchant-page functions can only be operated through an agency that holds operating permissions — which is why many providers can register you and then go no further.
Dianping — search results and notes“Gangnam restaurants”
ACTUAL PLATFORM SCREENS
See exactly how a listing
reaches the top of search.
CPC ad placements on Xiaohongshu and Dianping. The orange markers show the paid slots. Categories and bidding differ by industry and district.
Xiaohongshu · Dianping CPC ad placementsOther businesses’ names have been obscured.
What we do
01
POI listing and verification
We handle registration for an overseas venue across restaurants, malls, salons, cafés and beauty. Name, address and category written accurately in Chinese so it can be found.
02
CPC advertising
Cost-per-click ads to win prominent placement. Only agencies with operating permissions can run these — check that any provider you engage genuinely can before you sign.
03
Ranking (index) management
Dianping moves listings up and down based on a page index. We keep information completeness, reviews and interactions feeding that index to compete for top local and category placement.
04
Online-to-offline
We don't stop at the listing. In-store signage and what staff say are designed alongside it, so visiting Chinese customers actually leave a review and check in.
How it runs
Weeks 1–2
Check listing status
Whether a listing already exists and whether the details are right. Third parties create them more often than you'd expect.
Weeks 3–4
Register and rebuild
New listing or ownership claim, then a full pass over the information, photos and signature items.
Ongoing
Review operations
Running the acquisition path and replying — including a prepared approach for negative reviews.
Monthly
Check the numbers
Rating trend, review growth and views reported.
Frequently asked questions
Someone seems to have listed us already?
Common — visiting customers sometimes create listings themselves. We run the ownership claim so the venue can manage it directly.
Can you generate reviews?
No. Manufactured reviews breach platform policy and can get the page penalised. We design the path; real customers write the reviews.
